[Review] Edy’s/Dreyer’s Kit Kat Ice Cream

Back when I reviewed Edy’s/Dreyer’s Rolo Ice Cream, I shared a Dutch commercial for Rolos with an ominous slogan. I’m still losing sleep over that video. But I have to admit, as I sit down to write this review for the new Edy’s/Dreyer’s Kit Kat Ice Cream, my curiosity is getting the better of me. I’ve got to search for another retro commercial.

Oh man, am I glad I did. This one isn’t haunting, it’s just hilarious. We all know Kit Kat’s “Give me a break” jingle, but what about their lesser known ad campaign from the 70s? Have a look:

Where do I start? First off, worst thumbnail for a YouTube video ever. I take back what I said about that video not being haunting, because the still shot of ol’ Crypt Keeper there is a pretty unpleasant sight. Secondly, I have no idea what that kid says at first. But I do have a pretty good guess as to why the football team lost the championship. Mr. All-American Quarterback appears to be higher than a kite, and his teammates in the background aren’t faring any better. But hey, they’ve still got taste!

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This flavor is part of the Edy’s/Dreyer’s Nestle ice cream line, but for some reason came out much later than the other flavors. I can only assume that the delay was due to the effort Edy’s/Dreyer’s was putting into developing this so-called “wafer swirl,” which sounds like an impossible achievement of food science. Let’s see if it was worth the wait.

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Wait. I thought I grabbed Kit Kat ice cream. This kind of just looks like plain chocolate ice cream. Are those chocolate chips? Am I missing something?

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Whew, okay. There are some Kit Kat pieces in this ice cream after all. And I think I can see a little wafer piece. There’s a strong chocolatey scent here, too. I’m getting excited. And I’d better get moving, because this ice cream is melting fast.

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I wasn’t kidding.

This ice cream’s got taste, alright: chocolate, and that’s it. The base flavor tastes strongly of milk chocolate, and it dominates every spoonful. It’s certainly not bad, but it completely overshadows the subtle sweet and salty wafer flavor I’ve come to enjoy in Kit Kat candy bars. I certainly couldn’t taste the wafer swirl, and the Kit Kat pieces basically just tasted like additional chocolate chunks.

In terms of texture, each bite of Edy’s/Dreyer’s Kit Kat Ice Cream provides some nice variety. Among the creamy ice cream base, I was able to detect the crispy crunch of wafers and a tougher chew from the Kit Kat pieces. Unfortunately, nobody eats ice cream for the texture alone.

Honestly, I’m not sure what went wrong with this flavor. I don’t think the chocolate base was a bad choice, but it certainly didn’t help bring out the flavor of the Kit Kat pieces or wafer swirl–in fact, it was just the opposite. As far as chocolate ice cream goes, it’s actually pretty good, and I would definitely buy it again if I’m ever in the mood for a break from the plain stuff. But this is nowhere near a Cold Stone Creamery-level of candy mix-in, if that’s what you’re hoping for.

Item: Edy’s/Dreyer’s Kit Kat Ice Cream
Price and Place of Purchase: $4.09 at Target
Nutrition Facts (serving size-1/2 cup): 170 calories, 80 calories from fat, 9 grams of fat, 5 grams of saturated fat, 20 milligrams of cholesterol, 55 milligrams of sodium, 20 grams of carbohydrates, less than 1 gram of dietary fiber, 15 grams of sugar, 3 grams of protein.
In a Nutshell: Chocolate, and lots of it. Nice variety of texture, if that’s your thing. Virtually no distinct Kit Kat flavor. Apparently, drug testing for ad jobs wasn’t a thing in the 70s. I’d probably still accept a Kit Kat from a mummy butler.
Overall Score: 7 out of 10

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Comments

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2 comments
  1. I had high hopes for this flavor .. But at the end of the day I think I’m just going to grab some vanilla ice cream and crush up a kit Kato mix in.

    Creepy video

  2. Did not care for the flavor chocolate ice cream over powers the kit kat flavor good quality just bad mix maybe vanilla ice cream may had been a better combination

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