[Review] General Mills Strawberry Tiny Toast Cereal

Well guys, I think I’ve finally come down from an intense sugar high thanks to Frosted Flakes with Marshmallows. All of that sucrose reeeeeally did a number on me. To be honest, I didn’t sleep a wink last night, which hasn’t happened since–well, since I encountered that one Rolo commercial a few months ago.

But don’t worry, I’m now wide awake because General Mills just released its first new cereal in 15 YEARS! To provide a frame of reference, that means that the last time General Mills came out with a new cereal, I was a pudgy preteen who spent hours sitting in front of his computer while stuffing his face with Oreos. So…not much has changed, really.

Tiny Toast cereal consists of mini sweetened toast-shaped cereal pieces, and it comes in Strawberry and Blueberry. As a longtime fan of French Toast Crunch, I’m excited to see how these fruit-flavored varieties compare. Let’s dig in to new General Mills Strawberry Tiny Toast cereal!


After rubbing the hearts out of my eyes from gazing at the simple-yet-beautiful box design, I opened the cardboard flaps and poured out a pile of miniature toast shapes. Each piece is visibly covered with chunks of dried strawberry puree and sugar crystals. If Strawberry Cheerios is the mature, modest strawberry-flavored cereal, Strawberry Tiny Toast is its flashy, extroverted younger brother.


Like French Toast Crunch, the texture of Tiny Toast cereal is crunchy and dense, with a good amount of heft. Unlike its maple-coated predecessor, however, Tiny Toast seemed to soften after the initial crunch. No matter how burnt you prefer your toast, every slice comes out of the toaster crunchy on the outside, and light and fluffy on the inside. Tiny Toast manages to capture those different textures in each individual piece.

The dried strawberry puree coating provides a good strawberry flavor. It’s sweet, with enough tartness to remind you that this cereal is made with real strawberries. The sugar crystals kick the sweetness up a notch, but not enough to disrupt the natural strawberry taste.

While strawberry is the main attraction, the real “wow” factor for me was the flavor of the toast pieces themselves. Whole grain oats, whole grain corn, and rice flour are among the first five ingredients in Tiny Toast cereal, and I could tell with each and every bite. The base flavor of Tiny Toast cereal is surprisingly reminiscent of real toasted bread, and it was nice to see that General Mills didn’t lose sight of the cereal’s namesake.


Of course, the true test of any cereal is how it holds up in milk. The good news is that Tiny Toast holds its crunch well–no mushiness here. However, while the overall sweetness seemed to stand out a bit more, it also faded fairly quickly, probably because the milk washed the puree/sugar coating off of the cereal pieces. As a result, the main aftertaste leaned toward that of the base toast flavor. At the end of the day, that’s a minor gripe, especially when I got to enjoy some strawberry-flavored milk after I’d finished my cereal.

Where Strawberry Cheerios have the truer “fresh strawberry” flavor, Strawberry Tiny Toast cereal is sweeter (albeit slightly less authentic) with the added benefit of the complex taste and texture of actual toast. The sweetness is definitely stronger than Strawberry Cheerios, but it’s not overpowering–and the texture is downright addicting. When Limited Edition Strawberry Cheerios disappear from shelves, Strawberry Tiny Toast cereal is a worth replacement. In fact, I actually prefer them.

(Here’s the Blueberry Tiny Toast review!)

Item: General Mills Strawberry Tiny Toast Cereal
Price and Place of Purchase: $4.39 at Cub Foods
Nutrition Facts (serving size-3/4 cup): 120 calories, 3 grams of fat, 1 gram of saturated fat, .5 grams of polyunsaturated fat, 1.5 grams of monounsaturated fat, 120 milligrams of sodium, 55 milligrams of potassium, 22 grams of carbohydrates, 1 gram of dietary fiber, 9 grams of sugar, 2 grams of other carbohydrates, 2 grams of protein.
In a Nutshell: Natural ingredients and unique texture combine to create a tasty and highly addicting cereal. Coating fades quickly in milk, however. General Mills has a new cereal for the first time since Linkin Park was cool!
Overall Score: 8.5 out of 10

Our friends at Junk Banter and Cerealously also reviewed General Mills Tiny Toast Cereal. Check them out!

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