[Review] Little Debbie Emoji Brownies

One thing I’ve noticed since starting a junk food blog is how cheesy and forced marketing seems to be. EVERYTHING has its own special day (why the hell is there a National Pumpkin Cheesecake Day?). And don’t even get me started on the awful tweets.

Craigslist joke. Great stuff, Keebler. Awful jokes aside, I can appreciate when a company doubles down on its terrible attempts to stay current and relevant. That’s why I love Little Debbie’s new Emoji Brownies. They’re inherently ridiculous. This old hag has literally been baking for decades, yet somehow she expects us to think she knows what emojis are. Or, you know, Little Debbie actually thinks they’re being “hip” and “connecting with today’s youth.” Yeah, it’s probably that one.

Emoji Brownies are great for the following groups of people: 1) brownie lovers who have gotten sick of Cosmic Brownies, Fudge Brownies, Little Brownies, and Zebra Brownies, and 2) people who only communicate using food. The emoji designs seem to be random in each package–mine had a few varieties of smiley faces, but I’ve seen “heart eyes” (?) and “kissing face” (?) designs out there as well. Personally, I was disappointed at the lack of ?, but ol’ Deb probably doesn’t want kids running around school telling their friends they’ve got poop in their lunchbox.


Look, I’ll get right to it: you’re buying these for the emoji faces, plain and simple. The brownie really isn’t any different from any other Little Debbie varieties. It’s very dense for its size, soft, and moist. There’s a pretty good fudge flavor with a nice balance of sweet chocolate and deep cocoa. Standard Little Debbie fare here.


The icing is nothing to get excited about. While its color might suggest it’s lemon or banana, or even a yellow-dyed white fudge, it’s just…sugar. The icing layer is a nondescript yet oh-so familiar generic sweetness, the same sugary layer that (I’d imagine) tops Zebra Brownies. It’s not distinctly fudge-flavored at all, and as a result these Emoji Brownies are noticeably less chocolatey than their Cosmic Brownie counterpart.

Little Debbie has been in the brownie game for a while now, so it’s pretty much a given that any new varieties will at least be decent. Emoji Brownies are no exception–the soft texture is enjoyable for a processed snack cake, and the fudge taste is really rich. Still, I couldn’t help but feel like the brownie could have used something else–nuts, sprinkles, whatever. Just something to add some excitement beyond the emoji face.

While the brownies themselves aren’t anything new, Emoji Brownies are “cool,” I guess. And to today’s kids, that’s really all that matters. ?

Item: Little Debbie Emoji Brownies
Price and Place of Purchase: $3.18 at Walmart
Nutrition Facts (serving size-1 brownie): 260 calories, 100 calories from fat, 11 grams of fat, 5 grams of saturated fat, 2 grams of polyunsaturated fat, 3 grams of monounsaturated fat, 135 milligrams of sodium, 60 milligrams of potassium, 38 grams of carbohydrates, 1 gram of dietary fiber, 22 grams of sugar, 2 grams of protein.
In a Nutshell: Good fudge flavor, the usual for Little Debbie brownies. Icing adds sweetness but little else. Fun emoji faces. Lack of ?, ?, and ? emojis.
Overall Score: 7 out of 10

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