[Review] Kellogg’s Limited Edition Frosted Pumpkin Pie Pop-Tarts

(50) Days of Pumpkin: Day 3

If you scan the archives of Snack Cellar, you’ll notice a disturbing trend (besides the amount of food I’ve eaten this year). Snacks have gotten way more complicated than they need to be. I’m all for creativity, but I can’t help but think companies might be trying a little too hard these days. Really, there’s something to be said for keeping it simple.

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Enter the Limited Edition Frosted Pumpkin Pie Pop-Tart. It laughs in the face of its soda-flavored brethren and puts the “pie” back in “hand pie”–which is, after all, what Pop-Tarts are supposed to be. Better yet, it’s not caught up in the whole “pumpkin spice” naming fad. Did you know that “pumpkin spice” is actually short for “pumpkin pie spice?” Yeah, well…The more you know.┬á­čîč

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Right away, these pastries get points for their appearance. Pumpkin Pie Pop-Tarts are covered with brown, orange, and yellow sprinkles, giving them a color scheme similar to the changing colors of leaves in autumn. Under those sprinkles lie the familiar glossy frosting coating and rectangular pastry.

The pastry is the same one used in many other Pop-Tart flavors–floury and salty, and not much else. The filling, for its part, is plagued by the same issues of thinness that I’ve noticed in past reviews. What’s there is soft and somewhat creamy, a lot like actual pumpkin pie filling. It carries some good pumpkin flavor but leans on the sweeter side, with a tiny bit of “spice” coming through at the end of each bite. I could really only taste cinnamon, although the ingredients list nutmeg and cloves, too. Once again, though, the bland Pop-Tart pastry really dominates the overall flavor due to the lack of filling.

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Do Pumpkin Pie Pop-Tarts improve after a few seconds in the toaster? Maybe, but not in the way that I’d hoped. I was thinking a toasted pastry would bring out more of the filling’s pumpkin flavor, and maybe even the spices, too. Instead, all that happened was that the pastry seemed to “butter up” a bit, which actually just blended in with the sweetness of the pumpkin filling and pretty much drained out the spices entirely. Pumpkin Pie Pop-Tarts are probably better warm, but they lose their subtler flavors during the toasting process.

Look, pumpkin pie is–of course–perfect as a fall treat. And┬áthese Limited Edition Frosted Pumpkin Pie Pop-Tarts are decent, just a bit of a letdown. Even though toasting┬ámakes the off-putting pastry more appealing, it’s at the expense of the pumpkin filling. Hey Kellogg’s, I know I said not to try too hard…but maybe you could try just a little bit harder next time.

Item: Kellogg’s Limited Edition Frosted Pumpkin Pie Pop-Tarts
Price and Place of Purchase: $2.99 at Target
Nutrition Facts (serving size-1 pastry): 200 calories, 50 calories from fat, 5 grams of fat, 1.5 grams of saturated fat, 2 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 170 milligrams of sodium, 36 grams of carbohydrates, less than 1 gram of dietary fiber, 14 grams of sugar, 2 grams of protein.
In a Nutshell: Filling is reminiscent of pumpkin pie filling. Standard Pop-Tart pastry is still bland and dominates overall flavor. Keeping it simple is trending upward. Just like my BMI.
Overall Score: 7 out of 10

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