[Review] Kellogg’s Limited Edition Spookylicious Pop-Tarts

Happy Halloween! Today is a day to indulge in all that’s scary and supernatural. I have to admit that I’m not a huge fan of scary movies, haunted houses, and ghost stories. But if you grew up in the 90s like I did, you know that there was one particular series of horror fiction books that was practically required reading for every kid in elementary school. That’s right, I’m talking about Goosebumps by R.L. Stine. Even though it’s been years since I opened a Goosebumps book, there’s one story that I haven’t forgotten to this day: “Attack of the Jack-O’-Lanterns.”


For the uninitiated, here’s a quick synopsis. A girl named Drew Brockman and her friends go out trick-or-treating on Halloween, and run into a couple of people dressed in costumes with pumpkin heads. The pumpkin headed people invite Drew and her friends to join them in an unfamiliar neighborhood, and as it gets late, the kids realize that the pumpkin headed people won’t let them go home, instead making them fill their bags with as much candy as possible. Eventually, the pumpkin heads force the kids to eat all of their candy in one sitting and the kids whine about how full they are.

So here’s my question: what exactly is scary about this, R.L. Stine? You call eating a pillowcase’s volume of junk food a horrific form of torture? Guess what, I call it Tuesday night. If you really wanted to write a frightening story, you would have made Drew and the gang eat a few packages of Swedish Fish Oreos.

Anyway, in the spirit of Drew Brockman, I’m going to shove a bunch of food in my face today and pretend that a bunch of pumpkin heads told me to do it. Since I’ve had my fill of candy lately, I’m gonna have some Pop-Tarts instead. You know, because the pumpkin heads are making me.


This probably goes without saying, but Kellogg’s Limited Edition Spookylicious Pop-Tarts are basically just regular Frosted Chocolate Fudge Pop-Tarts that are dressed up for Halloween. The only real difference is that the frosting is orange instead of the usual chocolate brown. Oh, and the moon and ghost sprinkles. Can’t forget the sprinkles.

I think somebody forgot the sprinkles.

The Spookylicious pastry is similar to a plain Pop-Tart pastry in that it’s floury and slightly salty, but it benefits from a slight cocoa flavor. The frosting and sprinkles (as few as there are) just add sugar. The fudge filling is rich and sweet, and provides a noticeably better chocolate flavor than the surrounding pastry. Eaten cold though, the pastry definitely subdues the sweetness of the chocolate filling.


When toasted, the usual Pop-Tart science kicks in. The pastry’s saltiness goes away, and it becomes a much better platform for the chocolate filling. The fudge filling takes on a molten quality, almost exactly like hot fudge. Basically, toasting this thing makes it taste like a chocolate lava cake, which is awesome.

Kellogg’s Limited Edition Spookylicious Pop-Tarts are just normal chocolate Pop-Tarts, but that doesn’t make them any less delicious. They have a great fudge flavor, especially when toasted. Now, if you’ll excuse me, I have to get back to eating all of my Halloween candy–the pumpkin heads say so.

Item: Kellogg’s Limited Edition Spookylicious Pop-Tarts
Price and Place of Purchase: $3.09 at Target
Nutrition Facts (serving size-1 pastry): 200 calories, 45 calories from fat, 5 grams of fat, 1.5 grams of saturated fat, 1.5 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 230 milligrams of sodium, 37 grams of carbohydrates, 1 gram of dietary fiber, 18 grams of sugar, 3 grams of protein.
In a Nutshell: Basically just Chocolate Fudge Pop-Tarts in a Halloween costume. Sprinkle distribution is a disaster. Pumpkin heads are making me eat snacks against my will.
Overall Score: 7.5 out of 10

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