[Review] Peanut Brrr-ittle M&Ms

Halloween is tomorrow, and you know what that means: it’s basically winter. And winter brings one of our weirdest traditions of all: the bake sale.

Bake sales have always been an odd concept to me. Little old ladies congregate in one place and peddle their homemade goodies to anyone who’s willing to toss them a couple of two dollar bills. It’s like the Craigslist of cookies and cakes for people who don’t know what Craigslist is.

While I’ll never totally understand the bake sale tradition, there are usually some great finds in that black market of baked goods. Brownies, caramels, peanut brittle, to name a few. If only there were some way to get my hands on that stuff without having to wade through a sea of bingo arms…

Sorry, Edith. I found a new plug.

New Peanut Brrr-ittle M&Ms are out now! I found them at Target, though I can’t say for certain whether they’re a store exclusive. The fun, winter-themed packaging features Yellow shivering in the cold, and it appears he’s been outside long enough to develop icicles on his arms, but not long enough to turn into the Blue M&M.

Let’s take a minute to appreciate the significance of this limited edition flavor. Most seasonal flavors use the milk chocolate or white chocolate M&M, like Pecan Pie and White Cheesecake, for example. We haven’t seen Mars play around with the peanut M&M since Strawberry Nut earlier this year, so it’s fun to see them switching things up once again.

Peanut Brrr-ittle M&Ms are red and green to match their winter holiday theme. They vary in size, too, which is typical of the peanut M&M variety. Opening the resealable zipper, I’m hit with a very strong and sweet aroma. Peanut Brrr-ittle M&Ms are definitely different from their plain predecessor, and I’m intrigued.

Recall that the flavor in plain Peanut M&Ms is evenly milk chocolate and earthy, salty peanut. That’s not the case with Peanut Brrr-ittle M&Ms. The leading flavor here is sugary and buttery, almost like caramel or toffee. Add in the peanut center, and the result is a flavor combination that tastes quite a bit like peanut brittle.

I never know for certain, but I’m guessing that Mars infused the peanut brittle flavor into the milk chocolate, as it seemed with last year’s flavor vote varieties. I couldn’t identify an obvious coating on the peanut itself, though I just squealed at the thought of a toffeed peanut M&M. Wherever the “peanut brittle” aspect is coming from, it’s surprisingly accurate and really addicting.

If Peanut Brrr-ittle M&Ms are the first sign of winter, then I’m more than ready for the season. The newest seasonal M&M combines peanuts with a toffee-like flavoring to form a solid recreation of peanut brittle. And here’s the best part: I never have to step foot in a bake sale ever again.

Thanks for the memories, Edith.

How Much It Cost and Where I Bought It: $3.19 at Target
Just the (Nutrition) Facts:

Serving size—1.5 oz

220 calories, 110 calories from fat, 12 grams of fat, 4.5 grams of saturated fat, 5 milligrams of cholesterol, 20 milligrams of sodium, 26 grams of carbohydrates, 2 grams of dietary fiber, 22 grams of sugars, 4 grams of protein.
In a Nutshell: Good toffee-like flavor. Combines with peanut to mimic peanut brittle. Mars is putting little old ladies out of business.
Overall Score: 8 out of 10
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