[Review] Hershey’s Gold

When I think about gold, I think of diving headfirst into a huge pile of it, a la Scrooge McDuck. Like so:

Coincidentally, when I think about chocolate, I also think of diving headfirst into a huge pile of it. So you can imagine my excitement when I found out about the latest candy bar from Hershey’s…

Where are my water wingies?

Hershey’s Gold has arrived, and in case you couldn’t tell from the all-caps “GOLD” on the wrapper, Hershey’s wants you to know that this bar is reeeal important. According to Hershey’s press release, Hershey’s Gold is somehow only “the fourth flavor in the history of the iconic brand.”

Now, if it feels like just last year that Hershey’s unveiled their Cookies ‘n’ Mint and Cookie Layer Crunch bars with similar words of inflated significance, that’s because it was just last year. But it seems like Hershey’s has already forgotten about both of them, and just crowned its new…”golden” child. #SnackPuns

Hershey’s Gold is a caramelized creme bar with bits of peanuts and pretzels. Besides its gilded hue, the most striking thing about its appearance is the layout of the signature “HERSHEY’S” rectangles. The uniform rows are totally gone! Huh…this bar must be pretty important after all.

Trying to nibble the caramelized creme base without the other ingredients was a challenge, but I’m always up for a challenge as long as it involves food. Indeed, the base candy bar is rich and buttery, like a creamy, melted down version of a Werther’s caramel. Okay, Hershey’s, I kinda see what all the hype was about.

The bits of peanuts and pretzels are small, but definitely come through in both taste and texture. I was able to clearly identify the nuttiness of the peanut pieces, and the strongly salty, doughy pretzel bits. Both added a great crunch to the bar, as well.

And then, it hit me. Put together, this bar tastes like Cracker Jack (or Fiddle FaddleCrunch ‘n MunchPoppycock, whatever you want to call it). The flavor profile is essentially the same, with a sugary, caramel/toffee-like component, paired with salty and nutty ingredients. Basically, Hershey’s figured out how to put a classic American snack in a candy bar, and it works.

The Hershey Company introduced Hershey’s Gold with a lot of fanfare, and for the most part, I think it’s worth it. The caramelized creme base works well, and lets the salty components shine too. I don’t know that I’ll be diving into a huge pile of them anytime soon, but Hershey’s Gold is a solid addition to the Hershey’s lineup.

How Much It Cost and Where I Bought It: $1.29 at Walgreens
Just the (Nutrition) Facts:

Serving size—1 bar

220 calories, 14 grams of fat, 7 grams of saturated fat, 5 milligrams of cholesterol, 85 milligrams of sodium, 22 grams of carbohydrates, 20 grams of total sugars (includes 17 grams of added sugars), 3 grams of protein.
In a Nutshell: Good caramelized creme base. Peanut and pretzel pieces are small, but get the job done. If Scrooge McDuck is so rich, why didn’t he hire a lifeguard?
Overall Score: 8 out of 10
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